On the “snack-hand” this is really cool but on the “athletic-performance-hand” it is concerning. If an athlete is uneducated and tries to eat these in replacement of gel or even frequently during a run they could end up with some serious gut issues. It is important to know that the fat they body uses during activity is NOT the fat eaten during activity but rather stored fat. Fat eaten during activity lasting longer than six hours has some digestive benefit in small doses and may help with pallet fatigue so I could see eating maybe one these every six hours or spread out over 6+ hours.